The NFL Super Bowl is among the few broadcast events when the public is enthusiastic about watching the ads, transforming it into a showpiece for advertisers.
In the era of YouTube, Facebook, and Instagram, companies are eager to invest heavily in a thirty-second Super Bowl commercial. However, one commercial has crazy visuals and true star power, featuring Tom Brady, Peyton Manning, Joe Montana, and more.
Every year as the Super Bowl approaches, you can expect to see football-themed cuisine and merchandise galore. It seems more like a public holiday than a sports competition, with people viewing, critiquing, and debating over the commercials over the broadcast. The Super Bowl has now become the marketing capital as a result of this tradition.
The ‘100-Year Game’ feat. Tom Brady and more
The NFL also produces some crazy yet amazing commercials over time. To commemorate the 100th season of the NFL, the league presents an advertisement. With the direction of Peter Berg, “The 100-Year Game” features 44 of the best NFL players assembled at a gala for the NFL’s 100th season celebration. What could potentially happen?
Some of the NFL icons featuring in the video were Roger Goodell, Aaron Donald, Peyton Manning, Rob Gronkowski, Eli Manning, Joe Montana, Jerry Rice, Deion Sanders, Tom Brady, Odell Beckham Jr., Jalen Ramsey, Russell Wilson, Patrick Mahomes, Sarah Thomas, Ron Torbert, Von Miller, and Richard Sherman. The video also starred Utah Girls Tackle Football League RB and football activist, Sam Gordon.
The 72 Dolphins’ unbeaten squad just relaxing and appreciating the performance since they’re the only ones who wouldn’t have anything to prove is one of the commercial’s most memorable moments. Furthermore, as Joe Montana took the ball, Jerry Rice leaped to his feet.
Are the Super Bowl promos worthwhile?
Years ago, the sport was merely a promotional stunt. However, with the advent of social media, the Super Bowl has now become a type of premiere for a public campaign that can amplify over social media outlets such as Twitter, Instagram, and YouTube, driving more customers to purchase the product and increasing quarterly earnings.
The Super Bowl is the season’s most significant marketing event. For football enthusiasts, the game is more than just a game of chance. It also attracts non-fans who enjoy it for the advertisements and the halftime spectacle.
The NFL advertisements are incredibly expensive, and firms invest a lot of money in their customers and make it an event memorable for them. Companies invest so much revenue in these ads in order to establish a trend for other businesses. This also provides consumers with a special experience for a limited period.